How do we put "noise in the system" that creates an atmosphere of antipathy and distrust, and results in conflict? What steps can we take to create a culture that promotes cooperation and collaboration? How do we return to our roots of quality education for students and service to families to avoid disputes and conflict? This presentation will present ideas on special education's customers, our students and families, and how we can provide exemplary service to them. We will explore best practices in customer service and discuss how we can utilize and adapt these practices to special education, to serve our diverse customer population. Communication tools and ideas will be presented to assist special educators in developing lasting positive relationships, and a welcoming school culture.